Buying Advertising
Governance:
There can be several advantages to placing advertisements in, for example, a local newspaper. Buying advertising space allows you to control the message that people see or hear about your organisation. Another advantage is that relief from VAT is available for charity advertising which makes known the aims and objectives of the charity.
Newspaper and magazine advertising
Select the key local newspapers and magazines in your area and approach their advertising department. Try to select publications with the largest circulation and penetration into your area, bearing in mind the budget you have set. Contact the advertising department six weeks before you want an ad to appear. If you miss this deadline, still contact your newspaper as they may have advertising space available.
