Crisis Management
Governance:
An event goes wrong, you feel you’ve got bad press or you have been associated with a negative story – it happens.
You have to be prepared to act, to redress the balance. Someone should be able to respond quickly, to gather the facts, individuals concerned, identify a spokesperson, issue a statement, be available for comment, and follow up.
If you are approached by a journalist, never say ‘no comment’, this comes across as negative and makes it look like you have something to hide. Be courteous, no matter how aggressive the approach, ask for their deadline and say you’ll get back to them. Gather information and check the response with the most senior person available.
