Running a press conference
Governance:
This is when you invite journalists/reporters to find out more about your story. They can take a lot of time and effort to organise, so you have to be sure you have something more to offer than can be contained in a press release. At a well organised, tightly run press conference you will be able to get across a lot more information, have experts on hand for interviews and quotes and provide photo, film and recording opportunities.
Is there a good reason for having a press conference?
If you are launching a complex project, it is often easier to describe and demonstrate this at a press conference, rather than in a media release. You can also organise a press conference as part of a wider launch event or open day, but a generic “come along and see what we are doing” will not excite much interest. Have a specific announcement to make, a celebrity appearance, or news angle.
