Using the Media

Governance: 
Public Relations
In the absence of large budgets for advertising, publicity and promotion, media coverage is probably the most effective channel for community organisations to communicate their message to the public.

The Importance of the Media

  • A positive public profile reflects the ‘culture’ of your organisation and helps build a strong identity in the local community.
  • The more people understand what you are doing, the more likely you are to reach the people who can benefit from your action/services.
  • People will not volunteer for something they do not understand. The more media coverage you receive the more likely it is that when you appeal for volunteers, people will come forward.
The full content of this page is available to Attend members only.
If you are a member log in here, or if you would like to join us why not sign up today.